--- title: "Plain Englishabout digital marketing." url: "https://pmax.online/blog/" canonical_url: "https://pmax.online/blog/" markdown_url: "https://pmax.online/blog.md" language: "en" last_updated: "2026-08-26" type: "page" summary: "18 practical guides on Google Ads, Meta, SEO, AI search visibility and analytics. Written by the people running the campaigns." --- # Plain Englishabout digital marketing. Source: https://pmax.online/blog/ The journal Field notes, playbooks and opinion. Written by the people doing the work, for the people doing the work. No content marketing fluff. 1. DEC 22[ Local SEO · 8 min ## How to choose a Google Ads agency in Mallorca — and the questions that separate them Most Google Ads agencies in Mallorca sell the same package. Here is how to tell which ones actually understand the local market — and three questions that reveal whether an agency is worth its fee. ](https://pmax.online/blog/google-ads-agency-mallorca/) 2. DEC 15[ Local SEO · 13 min ## How to Advertise Your Business in Mallorca — The Complete Guide Mallorca has 900,000 permanent residents and nearly 10 million visitors a year. German tourists alone spend €1,200 per trip on average. This is the complete paid advertising guide for Mallorca businesses — every major channel, with specific budgets and market context that generic guides skip. ](https://pmax.online/blog/how-to-advertise-business-mallorca/) 3. DEC 01[ Google Ads · 12 min ## Google Ads Cost Guide 2026: What You Actually Pay An honest, specific guide to Google Ads costs in 2026. Average CPCs by industry in Germany, the total cost equation, three budget scenarios — and a Palma estate agency that cut cost per lead from €200 to €83. ](https://pmax.online/blog/was-kostet-google-ads/) 4. NOV 17[ Web design · 11 min ## Conversion Rate Optimisation Checklist 2026: 15 Points That Move the Number A practical 15-point CRO checklist for business owners and marketers. Industry benchmarks, quick wins, structural fixes, and a real case: 28 to 71 qualified leads per month without changing the ad budget. ](https://pmax.online/blog/conversion-rate-optimisation-checklist/) 5. NOV 03[ AI search · 11 min ## What Is Generative Engine Optimisation (GEO)? GEO is not SEO with a new name. It is a different discipline built for AI-generated answers — and research shows specific techniques can boost your citation rate by up to 40%. This is the complete guide, including an 8-step implementation framework. ](https://pmax.online/blog/what-is-generative-engine-optimisation/) 6. OCT 27[ Op-ed · 10 min ## Performance Marketing Agency vs. In-House Team: Our Honest View Most agencies will tell you to hire an agency. We will not always. Here is an honest breakdown of the real costs, the break-even point, and when building in-house is the right call. ](https://pmax.online/blog/performance-marketing-agency-vs-in-house/) 7. OCT 20[ LinkedIn · 10 min ## LinkedIn Ads for B2B in Spain: CPL benchmarks, targeting and what actually works CPL benchmarks by industry for Spain, the LinkedIn targeting checklist, and a Palma law firm that cut cost per lead from €184 to €67 in 16 weeks. ](https://pmax.online/blog/linkedin-ads-b2b-spain/) 8. OCT 13[ Google Ads · 10 min ## Google Shopping campaigns in 2026: the setup guide that skips the basics Standard Shopping vs. Performance Max, feed requirements for Google Merchant Center, and ROAS benchmarks by e-commerce category — a 2026 setup guide. ](https://pmax.online/blog/google-shopping-kampagne-leitfaden/) 9. OCT 06[ Paid social · 9 min ## TikTok Ads for hospitality and tourism in Mallorca: what actually works CPM benchmarks, creative formats, and the demographic breakdown that turns Mallorca tourism content into real charter and hotel bookings on TikTok. ](https://pmax.online/blog/tiktok-ads-mallorca-tourism/) 10. SEP 22[ AI search · 11 min ## How to Get Your Brand Cited by AI Engines Most brands have no idea what ChatGPT says about them — or why. The data-backed guide to AI search visibility: how citation works, which levers move it, and what our own numbers look like across 10 engines. ](https://pmax.online/blog/ki-sichtbarkeit-ai-visibility/) 11. SEP 15[ Paid social · 9 min ## Meta Ads agency vs. managing in-house: an honest comparison Agency retainer vs. in-house hire vs. freelancer: actual costs, realistic ROAS benchmarks, and when each option wins. Based on real hospitality accounts. ](https://pmax.online/blog/meta-ads-agency-vs-in-house/) 12. SEP 08[ Web design · 9 min ## We'll rebuild your website for free. Here's exactly what we get in return. We redesign and rebuild websites at no upfront cost. In exchange, we take over your paid advertising. This is the full deal — how it works, who it's for, and what a real rebuild looks like. ](https://pmax.online/blog/free-website-design/) 13. AUG 27[ AI search · 12 min ## AI Visibility Tracking in 2026: What to Check Before You Sign Up How most AI visibility tools quietly limit what you can track — and what to ask before you pay for one. A buyer's guide with verified pricing. ](https://pmax.online/blog/ai-visibility-tracking-tools-2026/) 14. AUG 26[ Google Ads · 7 min ## Google's AI label is on your ads. You probably didn't decide that. Google now labels ads 'created or edited with AI' on European SERPs. Most advertisers who have it didn't consciously opt in — Performance Max did it for them. ](https://pmax.online/blog/google-ads-ai-disclosure-label/) 15. AUG 8[ AI search · 10 min ## What Is a GEO Audit — And How to Run One A GEO audit tells you what ChatGPT, Perplexity and Gemini say about your brand — and where they're getting it wrong. Here's how to run one. ](https://pmax.online/blog/what-is-a-geo-audit/) 16. JUN 23[ AI search · 8 min ## How to Improve Your Perplexity Visibility (and Why It's Not ChatGPT) A plain-English guide to Perplexity visibility in 2026 — what it is, why it's different from ChatGPT, and five moves to get your business cited. ](https://pmax.online/blog/perplexity-visibility/) 17. JUN 17[ Google Ads · 8 min ## Performance Max bidding changes on August 17. What to do before it lands. Google's 17 August bidding change pulls over-performing Performance Max campaigns back toward target — automatically. Here's what to do before it lands. ](https://pmax.online/blog/performance-max-bidding-change-august-2026/) 18. JUN 01[ Paid social · 11 min ## Pinterest Ads in 2026: who can actually run them — and who should. Who Pinterest Ads work for, how retargeting really works, and why a local window-coverings showroom is closer to its sweet spot than most ecommerce. ](https://pmax.online/blog/pinterest-ads-home-interiors-local-2026/) 19. MAY 26[ Paid media · 14 min ## Google Ads vs Meta Ads vs TikTok Ads for ecommerce in 2026. A brutally practical, side-by-side comparison of the three biggest paid channels for ecommerce in 2026 — based on €2.1M of pmax-managed spend in Q1. ](https://pmax.online/blog/google-ads-vs-meta-ads-vs-tiktok-ads-ecommerce-2026/) 20. APR 04[ AI search · 9 min ## How to get your business mentioned by ChatGPT, Perplexity and Gemini A plain-English guide to AI search visibility in 2026 — what it is, why it matters, and five things any business can start doing this month. ](https://pmax.online/blog/how-to-get-mentioned-by-chatgpt/) 21. MAR 28[ Google Ads · 7 min ## Performance Max in 2026: what's changed, and what we actually do now A practical walkthrough of the seven Performance Max settings we change first on every new client account. ](https://pmax.online/blog/performance-max-2026/) 22. MAR 20[ Analytics · 11 min ## A no-jargon guide to setting up marketing tracking properly Why most dashboards lie a little, where the discrepancy usually comes from, and how to get tracking right so the numbers match your bank account. ](https://pmax.online/blog/tracking-setup-guide/) 23. MAR 12[ Paid social · 8 min ## Meta says creative is 56% of performance. Here's how to actually ship that much creative. A weekly creative production system that runs without burning your designers out — and the templates we use to scale it. ](https://pmax.online/blog/meta-creative-volume/) 24. MAR 06[ Local SEO · 6 min ## How to win Google Ads when your customers live in Mallorca and your competitors live abroad Geo-targeting, language signals, local conversion tracking and the small settings that make a big difference for Balearic businesses. ](https://pmax.online/blog/google-ads-mallorca/) 25. FEB 26[ SEO · 10 min ## Shopify SEO in 2026: the eight changes worth making this quarter Most Shopify stores leak SEO value by default. The handful of theme and structure fixes that move organic traffic the most. ](https://pmax.online/blog/shopify-seo-2026/) 26. FEB 18[ LinkedIn · 9 min ## The B2B LinkedIn playbook we ship to every new SaaS client Conversation ads, lead scoring, CRM-fed offline conversions, and the cadence of creative that actually keeps a B2B account fresh. ](https://pmax.online/blog/b2b-linkedin-playbook/) 27. FEB 10[ Privacy · 12 min ## Cookieless tracking is here. Most marketers are not ready. What Consent Mode v2, server-side tagging and the end of third-party cookies mean for your conversion data — and what to do about it. ](https://pmax.online/blog/cookieless-tracking/) 28. FEB 02[ Hospitality · 7 min ## How a Mallorca hotel grew direct bookings 52% in 11 weeks A short case-style write-up on what Mar y Roca did to break their dependence on Booking.com, and how much it actually saved them. ](https://pmax.online/blog/hotel-direct-bookings/) 29. JAN 26[ Real estate · 8 min ## Real estate lead generation in 2026: why your form is the problem Most real estate websites lose 80% of motivated buyers at the form. Five fixes that work for Mallorca agencies — and ten others. ](https://pmax.online/blog/real-estate-lead-gen/) 30. JAN 18[ Paid social · 6 min ## TikTok's organic-paid loop: what's actually working in 2026 The three TikTok content patterns that earn impressions and the paid setup we layer on top to compound them into revenue. ](https://pmax.online/blog/tiktok-organic-paid/) 31. JAN 10[ Renewables · 9 min ## Solar marketing in Spain: the unsexy work that moves the needle Why most solar installers lose money on Meta — and the funnel structure that turns a €40 click into a €6,000 install. ](https://pmax.online/blog/solar-marketing-spain/) 32. DEC 18[ Creative · 8 min ## A creative testing framework that actually compounds How to test ad creative so you build a library of winners — not just a graveyard of one-off launches. ](https://pmax.online/blog/creative-testing-framework/) 33. DEC 08[ AI search · 7 min ## What "ChatGPT shopping" means for e-commerce brands in 2026 OpenAI is quietly building a shopping interface inside ChatGPT. Here's how to make sure your products show up. ](https://pmax.online/blog/gpt-shopping/) 34. NOV 28[ Analytics · 10 min ## The seven GA4 setups we fix on every new client GA4 is fine. Most GA4 installations are not. The seven specific things we change in week one, every time. ](https://pmax.online/blog/ga4-mistakes/) 35. NOV 18[ Analytics · 9 min ## Stop optimising for form fills. Start optimising for revenue. Why importing offline conversions from your CRM is the single highest-leverage thing a B2B marketing team can do this year. ](https://pmax.online/blog/crm-conversion-imports/) 36. NOV 04[ Boating · 8 min ## Marketing a yacht charter business: an eight-language, twelve-month problem How we plan media for a seasonal business with a six-figure average booking value and customers in three time zones. ](https://pmax.online/blog/yachting-marketing/) 37. OCT 20[ Op-ed · 5 min ## Why we charge flat fees, not a percentage of media spend A short note on the perverse incentives most agencies operate under — and why we don't. ](https://pmax.online/blog/agency-pricing-honest/) Want this in your inbox? ## No newsletter. Just ask. We don't run an email list — but if there's a topic you'd like us to write about, tell us. We write what readers ask for. [Suggest a topic](https://pmax.online/contact/)