AI search
visibility (GEO).
When someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews for a recommendation in your category — we make sure your brand is in the answer. With evidence, not tricks.
- 61%of buyer journeys now pass through an AI answer (Gartner, 2026)
- 4/4AI engines we measure clients in — ChatGPT, Perplexity, Gemini, Google AI Overviews
- 12wktypical time from kickoff to first reliable citations
- 0shortcuts. AI visibility is earned, not gamed.
What we do.
For twenty years, “doing SEO” meant getting links and ranking on Google. That still matters. But it's no longer the whole game.
In 2026, a meaningful share of high-intent searches never reach a Google results page. People ask ChatGPT for a B2B software recommendation. They ask Perplexity to compare three solar installers. They get an answer from Gemini in their Gmail inbox without leaving Google at all. Each of those moments is a sale your old SEO setup probably isn't winning.
The new question isn't “do we rank?” It's “do we get cited?”
Generative Engine Optimisation — GEO, AI visibility, AI search optimisation, call it what you like — is the discipline of making sure large language models can find your brand, understand what you do, and recommend you with confidence when someone asks. It overlaps heavily with classical SEO (the technical fundamentals are the same), but it adds a layer of work around structured data, entity disambiguation, and the trust signals AI models actually weigh.
What we do, step by step
1. Audit your current AI visibility
We run hundreds of prompts about your category through ChatGPT, Perplexity, Gemini and Google's AI Overviews — and record which competitors get mentioned, in what context, with what sentiment. That's your baseline. We then audit the technical surface of your site: schema, sitemaps, robots, llms.txt, entity coverage, and how easily an AI crawler can extract clean facts about your business.
2. Fix the foundations
Most sites fail AI visibility before they fail SEO. We fix the unglamorous things first:
- Schema.org markup (Organization, Service, Product, FAQ, HowTo, Person) — so AI knows what each page is
- A clean, machine-readable About page with verified facts AI can quote
llms.txtand an updatedrobots.txtwith explicit AI bot rules- Entity disambiguation — making sure your brand has a clear identity across the web (Wikidata, LinkedIn, Crunchbase, industry directories)
- A site structure AI crawlers can actually read (no JS-only content, no infinite redirects, sensible canonicals)
3. Build evidence AI trusts
Large language models cite sources that look credible to them — established review sites, trade publications, well-cited blog content, and structured data they can verify. We build a content and PR programme that gets your brand mentioned in those places, alongside the kind of evidence (case studies with verifiable numbers, expert author bylines, fact-checked claims) AI models reward.
4. Measure and iterate
Every month we re-run the same prompts and report on what changed. Which prompts now mention you. What sentiment. Which competitors lost share. Which new prompts you should be winning.
AI visibility is not a hack and there's no overnight win. The agencies promising you “first-page ChatGPT results in 30 days” are either lying or doing something that'll get you delisted later. Our shortest engagement is 12 weeks because that's how long the work honestly takes.
What you get
- Monthly AI visibility report across all four major engines — your share of voice, your sentiment, your competitors' share
- A live citation tracker so you see new mentions the day they appear
- A technical foundation that compounds — every fix we make also helps your traditional SEO
- Content and PR support that earns evidence AI models cite
- Quarterly strategy reviews with your team, so the work stays tied to revenue
Who this is for
AI visibility work pays off fastest for businesses where buyers do research before they purchase — B2B software, professional services, considered consumer purchases (real estate, solar, healthcare, hospitality, automotive). If you sell something people Google before they buy, they're now asking AI too.
Questions, answered.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation is the practice of making your brand, products and content discoverable inside AI search engines — ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — when buyers ask questions related to your category. It overlaps with classical SEO but uses different ranking signals: structured factual content, citations from authoritative third-party sources, schema markup, and presence in the training datasets these models rely on.
How long does it take to get cited by ChatGPT or Perplexity?
For most categories, first citations appear within 6–10 weeks of starting a structured GEO programme — provided your domain already has a baseline of authority. Highly competitive categories (financial services, healthcare, enterprise software) typically take 12–16 weeks. We track mention rate across all four major AI engines monthly so you can see progress, not guess at it.
Is AI search visibility different from SEO?
Yes, but they share a foundation. Classical SEO optimises for Google's ten blue links — keyword targeting, internal linking, technical performance. GEO optimises for being the answer an AI engine generates — factual accuracy, source citations, schema, brand recognition. We run both together because the work compounds.
Which AI engines do you optimise for?
ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Google's AI Overviews. We track mention rate, citation accuracy and click-through across all five every month. Bing Copilot and Meta AI are emerging surfaces we are building monitoring for in 2026.
How do you measure success?
Three metrics: mention rate (how often your brand is cited on tracked queries, by engine), citation accuracy (whether the facts cited match your actual positioning), and downstream traffic (AI-referred sessions from your analytics, against modelled benchmarks). Quarterly business reviews tie these to pipeline or revenue where attribution allows.
See where your brand stands today.
We'll run 50 prompts about your category through ChatGPT, Perplexity and Gemini, and send you a one-page report on where you show up — and where you don't. Free, no strings.