Industry · Real estate

Real estate
built for real growth.

A lead generation system for real estate agencies — built around the moment a homeowner first considers selling, and the long six-month journey from there to signed mandate.

The playbook

What we run for real estate clients.

1. Valuation lead generation

The valuation form is the single highest-leverage page on most real estate websites. We rebuild it from scratch — multi-step, mobile-first, with property questions that pre-qualify the seller before they hit “submit”. Average conversion rate on our valuation pages: 11.2%, against an industry baseline of about 2%.

2. Listing portal optimisation

Idealista, Immoscout24, Engel & Völkers, Rightmove — every portal has different ranking signals, different image requirements, different premium placement economics. We treat each portal as its own channel and optimise it accordingly.

3. CRM-integrated lead nurture

The average residential sale takes 4–7 months from first valuation to signed mandate. We wire your CRM into the ad platforms so they learn from actual mandates signed, not just form fills.

4. Local + AI search

“Real estate agent Mallorca” is increasingly answered by ChatGPT and Google AI Overviews, not the traditional ten blue links. We do the schema, content and trust-signal work to be the agency that gets cited.

Related work

From the archive.

Case study

See similar work — PRIMUNDUS: regional SEO growing 4.2x in 9 months

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