Paid social.
Meta, TikTok, LinkedIn and Pinterest run by people who treat creative volume as a media buying decision — because in 2026 it is. Templated brand systems, creator-led production, and the testing discipline that makes the next month's winners.
- 15+fresh creative assets shipped per active client, per week
- 3.8xmedian blended ROAS on consumer accounts
- €42median cost per qualified B2B lead
- 6languages we run paid social creative in
What we do.
The creative volume problem
Meta's own research says creative is 56% of paid social performance. Meta's algorithm needs 10–20 fresh assets a week to keep performance stable. Most brands ship two or three. The gap shows up as rising frequency, falling CTR, and a CPM that drifts up every quarter.
We solve this with two things that sound boring and aren't: templated brand systems and a creator-led production pipeline. Same brand, different humans on camera, dramatically more output.
What we do
1. Account + creative audit
We pull six months of your Meta and TikTok account data, identify the three creative patterns that worked (and the seven that didn't), and propose a 90-day creative roadmap.
2. Brand template build
Fonts, colours, motion primitives, hook frameworks, end-card formats. Built once, used hundreds of times — so creators can ship fast without breaking the brand.
3. Weekly creative production
A small, ongoing creator programme (5–10 creators on retainer) producing UGC weekly. Cheaper than agency creative, faster than internal, and the platforms' algorithms tend to prefer it.
4. Testing discipline
One variable per test. Hooks tested separately from visuals tested separately from offers. Statistical significance respected. Winners templated, losers killed weekly. The library of winning patterns is the real asset.
What you get
- 15+ fresh creatives per week, briefed and shipped from our in-house creative team plus your creator pool
- A senior media buyer on your account weekly
- Weekly creative reviews with what worked, what didn't, what we're shipping next
- Monthly written reporting tied to commercial outcomes, not platform vanity metrics
- Quarterly business reviews with your commercial team
Questions, answered.
Do you produce the creative or just buy media?
Both. Creative volume is the bottleneck in paid social, so an agency that buys media without making creative is solving half the problem. We brief creators, edit and ship — typically 15+ fresh assets per active account per week.
Which platforms do you run?
Meta (Facebook + Instagram), TikTok, LinkedIn and Pinterest. For each we have a senior specialist who runs that platform every day — no juniors learning on your account.
How does B2B paid social differ from B2C?
B2B paid social is mostly LinkedIn, optimised for revenue not form fills. We wire CRM-fed offline conversions so LinkedIn's algorithm chases actual SQLs and closed-won opportunities, not the cheapest possible interns who filled in a form.
Will you work with our existing creator roster?
Yes, happily. We can also build one for you — we have an existing pool of European creators across categories we can deploy in days, not months.
What budget do we need to make this work?
It depends on the goal. Small local businesses on Mallorca often start at €1,500–€3,000/month on Meta. To scale Meta-led consumer accounts predictably we usually want €10,000+/month. B2B LinkedIn programmes work from around €6,000/month. Honest answer: we'll tell you when the maths doesn't add up.
From the archive.
Gabiona — 184% revenue growth on Meta + TikTok
Want a second opinion on your account?
Share read access — we will send back a one-page diagnosis with three concrete things to fix this quarter. No sales pressure, no deck.