E-commerce that
actually scales.
A growth system for DTC, marketplace and omni-channel retailers — built around clean conversion data, profit-aware bidding, and creative volume that keeps up with the algorithm.
- 42+E-commerce brands grown
- €38mAd spend managed in 2025
- 3.8xMedian blended ROAS for active retainers
- 19Languages we run creative in
What we run for e-commerce clients.
Six things, in roughly this order. We rarely do all six at once.
1. Profit-aware conversion tracking
Most e-commerce ad accounts optimise for revenue. The good ones optimise for gross profit. We feed your true product margins (and return rates, where relevant) back into Google and Meta as conversion values, so the algorithms learn to chase the customers who actually make you money — not just the ones who spend the most.
2. A feed that sells
Your product feed is your shop window. We rewrite titles, fix attributes, standardise images, add custom labels for margin and seasonality, and prune SKUs that don't deserve impressions. The work is unglamorous and the impact is enormous: feed quality drives Shopping CTR, PMax efficiency, and increasingly, AI shopping visibility too.
3. Performance Max — but transparent
PMax works. But “let Google handle it” is a recipe for spending money on brand traffic you'd have won for free. We split PMax by category, exclude brand terms cleanly, set profit-based tROAS targets, and use Search themes only where they earn their place.
4. Paid social — connected to the CRM
Meta CAPI and TikTok Events API, hooked into your back-end so the platforms learn from real LTV — not just first-purchase events. Then a creative pipeline that ships 10–20 fresh assets a week, because creative is now the biggest lever on social performance.
5. SEO + AI visibility
Category pages, product detail SEO, structured data (Product, Offer, AggregateRating), and the technical foundations that win in both Google search and the new AI shopping interfaces. The same work, two channels.
6. Retention & CRO
Email + SMS + on-site CRO. A typical retainer ships one A/B test a week and one email automation a fortnight. Compounded over a year, that's where the margin lives.
Platforms we run on
Shopify, WooCommerce, Shopware, Magento, BigCommerce, custom. We don't replatform clients unless something is genuinely broken.
Questions, answered.
What e-commerce platforms does pmax work with?
Shopify, Shopify Plus, Shopware, WooCommerce, Magento (Adobe Commerce) and headless builds on top of these. We have ongoing retainers on all five. Platform choice rarely determines marketing outcomes — but feed quality, schema and site speed always do, and we engineer all three regardless of platform.
What is a good ROAS for an e-commerce brand?
It depends entirely on your gross profit margin and customer lifetime value. A 2.5x blended ROAS on a 35% margin brand losing money on first purchase but profitable over LTV can be excellent. A 5x ROAS on a 12% margin brand can be a slow disaster. We always model break-even ROAS from your actual margin and LTV data before setting targets.
How do you handle iOS privacy and cookieless tracking for e-commerce?
Server-side tagging, Consent Mode v2, conversion APIs for every major platform (Meta CAPI, TikTok Events, Google Enhanced Conversions, LinkedIn Conversions API), and first-party data strategy. Together these recover 30–50% of the conversion data that default browser-side tracking now loses.
Let's grow your e-commerce brand.
Tell us about your current setup. We'll show you where the gaps are — no pitch, no pressure.