Web design · 9 min read · Sep 8, 2026

We'll rebuild your website for free. Here's exactly what we get in return.

We redesign and rebuild websites at no upfront cost. In exchange, we take over your paid advertising. This is the full deal — how it works, who it's for, and what a real rebuild looks like.

Written by Philipp EndersFact-checked Sep 8, 2026Updated quarterly

Most website design quotes start at £3,000. Rebuilding an established site — moving platforms, restructuring pages, rewriting copy — is typically more than that. We do it for free.

This is not a loss leader with a catch buried in the small print. The deal is straightforward, and so is the explanation.

Why we offer this

We run paid advertising for businesses across Europe — Google Ads, Meta, TikTok, LinkedIn, Pinterest, Outbrain and more. The single biggest constraint on paid media performance is usually not the ads. It is the website.

A well-structured campaign driving high-intent traffic to a slow, confusing, or badly-converting site wastes most of its budget before it has a chance to work. We have inherited enough of those situations to know exactly what they cost: typically 40–70% of potential conversion volume, gone before a form is submitted or a product added to cart.

We cannot fix a client’s performance numbers without fixing the page the ads land on. And asking a new client to spend £5,000 on a website rebuild before they have seen a single month of results from a new agency is a hard sell — reasonably so.

So we changed the structure. We absorb the website build. You pay us to manage your advertising.

What the deal actually looks like

No proprietary platform, no lock-in clause, no “free” that converts to a monthly fee after six months. The mechanics:

We design and build your website. This includes UX strategy, information architecture, conversion-optimised page design, copy direction, development and launch. The site is built on a modern, fast stack — Core Web Vitals compliance from the first commit. You receive the completed site and hold full ownership from day one.

You engage us to manage your paid media. Minimum commitment is discussed case by case. The deal makes sense for businesses with an existing advertising budget — typically £1,500/month or more in active spend, or a clear and budgeted plan to begin. We manage whichever paid channels make sense for your business: Google Ads, Meta, TikTok, LinkedIn, Pinterest, Outbrain, or any combination.

We work on both together. The ads and the website are not separate projects. Creative briefs inform landing page decisions. Page performance data informs bid strategy. Copy tested in search ads improves page headlines. The two feed each other in ways that a web agency and a media agency working separately never manage to replicate.

Who qualifies

You are probably a fit if:

  • You are running paid advertising in-house (or with an existing agency) and underperforming on cost per lead or ROAS — on any platform: Google, Meta, TikTok, LinkedIn, Pinterest, Outbrain, or others
  • You are spending £1,500–£25,000/month on paid advertising
  • Your website is more than three years old, or was not built with conversion in mind
  • You operate in a sector with real transaction values: real estate, hospitality, professional services, e-commerce, renewables, marine

You are less likely to be a fit if you have no current or planned ad spend, if you are looking for a web design agency only, or if your business is pre-revenue. The free website redesign deal is structured around a paid media management relationship — without that, it does not make sense on either side.

We work with businesses across the UK, Spain, Germany, and the wider EU.

A real rebuild: Portals Properties

Portals Properties is a boutique real estate agency based in Puerto Portals, Mallorca, specialising in property sales and long-term rentals for UK buyers. When they came to us in Q4 2025, they were spending £6,200/month on Google Ads and generating around 28 qualified inquiries per month — a cost per qualified lead of £221.

The ads were reasonably structured. The website was the problem.

Built in 2019. Core Web Vitals score: 42 on mobile. The property search required four clicks before a contact form appeared. The homepage hero was a stock image. The inquiry form had eleven fields, including three that asked the same question in different ways.

We rebuilt the site over eight weeks alongside the ad account transition. The new site loads in under 1.5 seconds on mobile (Core Web Vitals: 91), surfaces a two-field inquiry form on every page, replaces stock photography with the team’s own images and a 90-second property tour, and shows real sold prices and client testimonials on every listing — because Mallorca property buyers choose their agent as much as they choose the property.

After 14 weeks of the rebuilt site and our Google Ads management running together:

MetricBeforeAfter (14 weeks)
Qualified leads / month2871 (+154%)
Cost per qualified lead£221£94
Google Ads ROAS1.9×4.6×
Core Web Vitals — mobile42 / 10091 / 100
Organic form submissions / month1121

The advertising budget did not change. What changed was where the traffic arrived, and what it found when it got there.

What you keep

The website is yours. Unconditionally. Domain, source code, hosting choices, all assets — yours from day one. If you end the advertising arrangement, the website goes with you, intact.

The same applies to your ad accounts. Your Google Ads account stays under your email. Your Meta Business Manager is yours. We operate inside both as a manager, not as the account owner. Campaign history, audience data, and creative libraries belong to your business, not ours.

We are direct about this because the opposite — agencies that own your accounts and websites — is not unusual, and it causes serious problems for businesses that want to move or renegotiate later. We have inherited enough of those situations to know what they cost. We made it a point of principle to do the opposite.

How to start

Tell us your current ad spend, your website, and the result you are trying to achieve. The first call is 30 minutes and on us.

We will tell you clearly whether your situation is a fit for the free website design deal, and if not, what the honest alternative looks like. We don’t take on every enquiry — and we won’t tell you otherwise.

Need help with this?

If any of the above feels like a problem you have, tell us a bit about your situation and we will come back within a working day. First conversation is 30 minutes, on us.

PE
About the author
Philipp Enders

Philipp is the Founder and Director of pmax, a performance marketing and AI visibility agency in Calvià, Mallorca. He is also the co-founder of crunchjunkie, an AI visibility tracking platform for monitoring brand citation across ChatGPT, Perplexity, Claude and Gemini.

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