SEO.
Technical SEO, editorial content, and the international and local scaling most agencies treat as optional. Slow to compound, expensive to ignore — done properly, the best margin channel a brand can own.
- +218%median non-brand organic clicks in 12 months
- 6–9motypical time to compound returns
- 38long-form pieces published for our largest client to date
- 6languages we ship SEO content in
What we do.
What SEO actually looks like in 2026
SEO got harder. Google's helpful content updates, AI Overviews eating the top of the SERP, the slow death of low-effort content — all real. The brands winning are doing four things, all of them unglamorous: fixing technical foundations properly, publishing content with genuine subject-matter expertise behind it, building EEAT signals (real authors, real reviews, real dates), and connecting the work to revenue with proper attribution.
None of it is fast. All of it compounds.
What we do
1. Technical audit + remediation
Crawl your site properly. Identify indexation issues, canonical chains, faceted nav leaks, Core Web Vitals problems, internal linking gaps, schema gaps. Build a prioritised remediation backlog and work through it with your dev team.
2. Buyer-journey content programme
Map every research question your buyers ask across the full journey. Assign content artefacts. Brief them to subject-matter experts inside your business. Edit and ship. Every piece byline-attributed, fact-checked, dated.
3. EEAT and authority work
Author profiles. Schema. Real reviews. Genuine citations from third-party publications. The slow trust-building work that turns content into something Google and AI engines both trust.
4. Local and international
For multi-location businesses: GBP optimisation, NAP consistency, local pack rankings. For international: proper hreflang, locale-specific content, multilingual creative — never auto-translated.
What you get
- A senior SEO lead running your programme weekly
- A monthly written report with what shipped, what moved, what's next
- A live SEO backlog you and your team have full visibility on
- Content production in-house or to your existing team — your choice
- Quarterly business reviews tying organic growth to revenue, not just rankings
Questions, answered.
How long until we see results?
Technical fixes can move things in weeks. Content programmes typically compound from month 6 onwards. Stable, defensible organic growth — 9–18 months. Anyone promising faster is either fibbing or doing something risky.
Do you do link building?
We earn citations through PR and content, not paid links. Paid link schemes are the fastest way to lose six months of work to a Google update. Slower, but it stays.
Can we do SEO without paid?
Yes. We have several retainers that are organic-only — when margin and patience allow, it is often the highest-ROI channel a business can run.
Will you work with our internal content team?
Yes — and we prefer it. The best content has subject-matter expertise from inside the business. We do the SEO, briefing, editing and shipping; your team brings the actual knowledge.
How do you measure SEO success?
Three layers. Rankings (a leading indicator, useful but not the goal). Traffic and traffic quality (mid-funnel signal). Pipeline and revenue attributed to organic via proper analytics (the actual goal). We report all three every month.
From the archive.
LEDXpress — +365% organic revenue in 14 months
Want a second opinion on your account?
Share read access — we will send back a one-page diagnosis with three concrete things to fix this quarter. No sales pressure, no deck.