Marketing agency
in Mallorca.
pmax (PMax Online S.L.) is a performance marketing agency in Calvià, Mallorca. We run Google Ads, Meta, SEO and AI search for German- and English-speaking businesses on the island — and for European brands that want their marketing run by people who answer the phone. Flat monthly fee, agreed up front. Never a percentage of your ad spend.
- 93 %twelve-month client retention rate
- €8.4Mannual paid media managed across active accounts
- Calviàour base — 20 minutes from Palma, on the island since 2019
- 0 %of media spend charged as fee — always a flat retainer
Marketing in Mallorca is a seven-service,
four-language, twelve-month problem.
Mallorca is not a simple market to run marketing in. There are four overlapping buyer populations — Spanish residents, German expats and property owners, English-speaking tourists and retirees, and a Catalan-speaking local base — each searching differently, each responding to different messages, and each active in different seasons.
A villa rental business in Andratx needs German Google Ads in January (early bookers), English Meta in March (peak decision), and Spanish SEO year-round for the local search share. A restaurant in Palma needs Google Maps visibility in four languages and a Meta presence that converts during the tourist months without burning budget in January. A yacht charter company needs remarketing windows of 60–90 days, not the Meta default of 30.
Most agencies on the island pick one channel, one language, and call it done. The businesses that grow here run an integrated programme — paid, organic, and AI search — and they run it in the languages their customers actually use.
Seven services, one integrated team
- Google Ads & Performance Max — Search, Shopping, PMax and YouTube on a clean conversion setup. Brand exclusions on PMax, proper offline conversion imports, weekly account reviews.
- Paid social — Meta, TikTok and LinkedIn connected to your CRM. Creative-led and measured against revenue, not impressions.
- SEO — technical, content and local SEO in four languages. Rankings that compound and carry into AI search.
- AI search visibility (GEO) — be the business ChatGPT, Perplexity and Google AI Overviews cite when someone asks for an agency, villa, hotel or service in Mallorca.
- Conversion design (CRO) — more revenue from the same traffic. Landing page rebuilds, booking flow optimisation, A/B testing.
- Analytics & tracking — server-side GTM, Consent Mode v2, GA4, CRM-fed offline conversions. The measurement layer everything else depends on.
- Creative production — ads, landing pages and video on a weekly cadence, briefed by media data and built for testing.
Who we work with on the island
- Hospitality and villa rentals — hotels, boutique rentals and villa agencies. Multilingual campaigns for a market that peaks hard in summer and goes quiet in January.
- Real estate — agencies serving German and English-speaking buyers searching for island property in their own language. See our real estate marketing playbook.
- Marine and yachting — charter businesses with long booking windows and a genuinely global customer base. Eight-language campaigns, 90-day remarketing.
- Healthcare and aesthetics — clinics in Palma and Calvià serving international patients who research across languages before enquiring.
- Professional services — lawyers, architects, accountants and consultants serving Mallorca's expatriate community in German and English.
- E-commerce — Mallorcan brands selling to Germany, the UK and the rest of Europe. Multilingual SEO, Shopping and Performance Max.
How we charge
A flat monthly fee, agreed before we start — not a percentage of your media spend. Typical retainers run €1,500–€5,000/month depending on channel count and scope. The media budget is paid directly by you to the platforms; we never handle it. Our incentive is to make the spend work, not to inflate it — which is the structural problem with percentage-fee agencies.
How we work — four steps
- Listen — the business first, then the data, then the platforms. We spend the first week understanding where revenue actually comes from before touching a campaign.
- Fix — tracking, feeds, schema, Google Business Profile: the foundations everything else stands on. Most new accounts have at least one significant measurement problem.
- Grow — campaigns scale, creative finds its rhythm, SEO starts compounding.
- Defend — SEO, AI search and brand protection that compound for years, not quarters.
Marketing does not work overnight, and any agency that says otherwise is either lying or selling you something with short legs. Paid channels move in weeks. SEO compounds from month three. AI search visibility builds over quarters. The businesses we work with for three or four years get dramatically better outcomes than the ones who measure us at ninety days. If that timeline does not work for you, we are probably not the right fit — and we will tell you that on the first call.
This page is also available in German (Marketing Agentur Mallorca) and Spanish (Agencia de Marketing Mallorca).
Looking for Google Ads specifically across Spain? Our Google Ads agency in Spain page covers multilingual paid search across the Spanish market — regional CPCs, campaign structure and Performance Max.
With the numbers in front.
- MAY 2026Luxury real estate · Villa rental · Mallorca
Unisono Luxury Homes: +138% CTR, +183% phone leads — a multi-channel growth programme
SEO, Google Ads, Microsoft Ads and web development run as one weekly programme — for an independent luxury villa brand in a category owned by international portals.
+183%Phone-click leads, YoY - MAR 2026E-commerce · LED lighting · DACH
LEDXpress: +365% revenue from SEO in eight months
A complete SEO rebuild for a European LED e-commerce shop — pulling growth off the paid-ads treadmill and into compounding organic traffic.
+365%Monthly revenue, 8 months - JAN 2026E-commerce · Garden & outdoor
Gabiona: average order value up 41%, ROAS up to 6.8x
Google Shopping rebuilt around margin, paired with remarketing that targets the carts worth recovering — not every cart.
+41%Average order value
Questions, answered.
What does a marketing agency in Mallorca typically charge?
Island retainers vary widely — from €500/month for a single-channel freelancer to €8,000+/month for a full-service agency. pmax works on a flat monthly fee agreed up front, typically €1,500–€5,000 depending on scope and channel count. We never take a percentage of media spend, so our incentive is to make the budget work — not to inflate it.
How long until we see results from marketing?
Paid channels move in weeks — Google Ads and Meta can generate leads within days of launch if the account is set up correctly. SEO compounds from around month three, with meaningful organic growth visible by month six. AI search visibility (appearing in ChatGPT, Perplexity, Gemini) builds over quarters as entity and authority signals accumulate. We will tell you the honest timeline for your specific category on the first call.
What makes you different from an agency on the Spanish mainland?
We are based on the island. We understand that Mallorca's buyer populations search in four languages — Spanish, German, English and Catalan — and that a plumbing business in Calvià and a luxury villa brand in Andratx are completely different marketing problems. We have run campaigns for Mallorca businesses since 2019 and know the seasonal demand curves, the local CPC differences, and which channels actually convert on the island.
Do you run campaigns and reporting in German?
Yes. German is a core language for us — campaigns, landing pages, reporting and client communication all in German. The German-speaking buyer population on Mallorca is the single most under-served marketing segment on the island: high spending power, actively searching, and almost entirely ignored by local agencies who only work in Spanish.
Can you handle all our marketing channels under one retainer?
Yes. We run Google Ads, Meta, TikTok, LinkedIn, SEO, AI search visibility, conversion design and analytics under one integrated team and one flat monthly fee. Most clients start with two or three channels and expand as performance data shows where to invest next.
How do we start?
A 30-minute call with no deck and no sales pitch. We ask about the business, where growth is stuck, and what you've tried. We tell you honestly whether we're the right agency for your situation — and if we're not, we'll say so. Most calls end with a clear next step.
Tell us what's stuck.
We'll tell you, straight, whether we're the right marketing agency for your business in Mallorca — most calls end with a clear next step, not always with us.