Industry · Automotive

Automotive
built for real growth.

A growth system for the modern auto buyer's journey — half consideration funnel, half local lead generation — built for manufacturers, dealer groups and EV brands.

The playbook

What we run for automotive clients.

1. Brand-lift studies, properly designed

Most automotive brand budgets are spent without proof. We build Brand Lift Study methodologies into every flight — measuring aided recall, purchase intent and consideration, so the next budget conversation is grounded in evidence.

2. Dealer-group consolidation

Dealer groups running 4–12 dealerships independently usually overspend by 30–40% versus a consolidated account structure. We do the consolidation, with each dealer still getting the local creative they need.

3. Test drive lead generation

Form fills are not test drives. We wire dealer DMS systems into the ad platforms so they optimise for actual showroom appointments, not browser-stage interest.

4. EV-specific funnel design

EV buyers research differently — longer cycles, more questions about charging and incentives, more comparison shopping. We build EV-specific funnels that meet that buyer where they actually are.

Related work

From the archive.

Case study

See similar work — Auto manufacturer: brand ads that lifted purchase intent 38%

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