Industry · HR & recruiting

HR & recruiting
built for real growth.

A B2B and employer-brand growth system for HR tech, recruitment platforms and large employers — built around LinkedIn as the lead channel, with everything else supporting it.

The playbook

What we run for HR and recruiting clients.

1. LinkedIn Ads, properly

Conversation Ads, Document Ads, Thought Leader Ads — used together they outperform a single-format strategy by 2–3x. We design audience and creative architectures that make LinkedIn the cheapest place to find your buyer.

2. CRM-fed offline conversions

The single biggest unlock for B2B marketing in 2026 is feeding LinkedIn the data it needs to optimise for real revenue — not form fills. We do the engineering to make that happen.

3. Employer brand at scale

For large employers, recruitment is a brand problem before it's a sourcing problem. We build employer-brand content systems that make you the company candidates actively pursue.

4. Content the right candidates read

Engineering hires read different things from sales hires. Senior leaders read different things from junior. We segment your content strategy by the candidate persona that actually moves the needle.

Related work

From the archive.

Case study

See similar work — Venture capital investor: 312% more event sign-ups via LinkedIn

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